{"id":529,"date":"2021-10-15T15:58:40","date_gmt":"2021-10-15T13:58:40","guid":{"rendered":"https:\/\/wemedia.be\/digital\/?p=529"},"modified":"2021-10-15T16:01:36","modified_gmt":"2021-10-15T14:01:36","slug":"denis-masquelier-et-les-criteres-de-dat","status":"publish","type":"post","link":"https:\/\/wemedia.be\/digital\/fr\/nieuws\/denis-masquelier-et-les-criteres-de-dat\/","title":{"rendered":"Denis Masquelier et les crit\u00e8res de DAT"},"content":{"rendered":"<p><em><strong>En janvier 2021, apr\u00e8s un audit complet, les premiers labels DAT vid\u00e9o ont \u00e9t\u00e9 attribu\u00e9s \u00e0 VTM Go, RTL Play, RTL Info et HLN. <\/strong><\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Le nouveau label vid\u00e9o a \u00e9t\u00e9 lanc\u00e9 suite \u00e0 une collaboration entre WE MEDIA et\u00a0VIA. Tout comme pour les displays, une grande attention est accord\u00e9e ici aussi \u00e0 l\u2019importance d\u2019une exp\u00e9rience utilisateur optimale. Le contr\u00f4le est entre autres orient\u00e9 sur l\u2019\u00e9quilibre entre la dur\u00e9e de l\u2019annonce vid\u00e9o instream et celle du contenu vid\u00e9o. Denis Masquelier, directeur g\u00e9n\u00e9ral chez IP, nous explique les diff\u00e9rents crit\u00e8res auxquels il faut r\u00e9pondre afin de pouvoir pr\u00e9tendre \u00e0 un label vid\u00e9o.<\/p>\n<p>Regardez la vid\u00e9o de Denis ci-dessous<\/p>\n<div style=\"width: 1920px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-529-1\" width=\"1920\" height=\"1080\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/wemedia.be\/digital\/wp-content\/uploads\/sites\/5\/Video-Media-Management.mp4?_=1\" \/><a href=\"https:\/\/wemedia.be\/digital\/wp-content\/uploads\/sites\/5\/Video-Media-Management.mp4\">https:\/\/wemedia.be\/digital\/wp-content\/uploads\/sites\/5\/Video-Media-Management.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<p><strong><em>Envie de lire plus ?<\/em><\/strong><\/p>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/danger-imminent-pour-la-presse-europeenne\/\">Danger imminent pour la presse europ\u00e9enne<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/cc\/fr\/nieuws\/la-belgique-senrichit-dun-magazine-nautique-seatalk\/\">La Belgique s\u2019enrichit d\u2019un magazine nautique Seatalk<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/stumpa-2020-21-and-the-winners-are\/\">StuMPA 2020-21 : and the winners are\u2026<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/cim-letude-press-fait-une-pause\/\">CIM : l\u2019\u00e9tude Presse fait une pause<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/audit-deloitte-ameliorer-la-resilience-de-nos-medias\/\">Audit Deloitte : am\u00e9liorer la r\u00e9silience de nos m\u00e9dias ?<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/bpost-la-distribution-de-la-presse-demeure-une-priorite\/\">Bpost : la distribution de la presse demeure une priorit\u00e9<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/les-annonceurs-interesses-par-les-medias-locaux\/\">Les annonceurs int\u00e9ress\u00e9s par les m\u00e9dias sociaux ?<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/papier-be\/\">Papier.be<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/pression-gafa-saccroit\/\">La pression s\u2019accro\u00eet sur les GAFA<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/alliance-de-la-presse-dinformation-generale\/\">France : Google r\u00e9num\u00e8re le droit voisin<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/digital\/fr\/nieuws\/digital-ad-trust-belgium-2\/\">Digital Ad Trust Belgium compatible avec 63% des Belges<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>En janvier 2021, apr\u00e8s un audit complet, les premiers labels DAT vid\u00e9o ont \u00e9t\u00e9 attribu\u00e9s \u00e0 VTM Go, RTL Play, RTL Info et HLN. &nbsp; Le nouveau label vid\u00e9o a \u00e9t\u00e9 lanc\u00e9 suite \u00e0 une collaboration entre WE MEDIA et\u00a0VIA. Tout comme pour les displays, une grande attention est accord\u00e9e&#8230;<\/p>\n","protected":false},"author":8,"featured_media":509,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"class_list":["post-529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Denis Masquelier et les crit\u00e8res de DAT - WE MEDIA Digital<\/title>\n<meta name=\"description\" content=\"En janvier 2021, apr\u00e8s un audit complet, les premiers labels vid\u00e9o ont \u00e9t\u00e9 attribu\u00e9s \u00e0 VTM Go, RTL Play, RTL Info et HLN.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/digital\/fr\/nieuws\/denis-masquelier-et-les-criteres-de-dat\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Denis Masquelier et les crit\u00e8res de DAT - 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