{"id":488,"date":"2021-06-04T10:00:09","date_gmt":"2021-06-04T08:00:09","guid":{"rendered":"https:\/\/wemedia.be\/digital\/?p=488"},"modified":"2021-06-03T16:54:45","modified_gmt":"2021-06-03T14:54:45","slug":"dat-belgium-une-valorisation-en-nette-hausse","status":"publish","type":"post","link":"https:\/\/wemedia.be\/digital\/fr\/nieuws\/dat-belgium-une-valorisation-en-nette-hausse\/","title":{"rendered":"DAT Belgium : une valorisation en nette hausse"},"content":{"rendered":"<p><em><strong>L\u2019\u00e9cosyst\u00e8me num\u00e9rique belge a fait un grand pas en avant sur le chemin de la qualit\u00e9. Pr\u00e8s de deux ans apr\u00e8s le lancement du label de qualit\u00e9 pour les publicit\u00e9s display, DAT Belgium annonce que tous les sites web dont le label avait expir\u00e9 ont \u00e9t\u00e9 renouvel\u00e9s pour une dur\u00e9e d\u2019un an. <\/strong><\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Le dernier renouvellement de label en date est celui des sites web de Mediahuis (qui fait d\u00e9sormais partis d\u2019Ads&amp;Data). Une nouvelle d\u2019autant plus encourageante que l\u2019\u00e9cosyst\u00e8me enregistre des chiffres impressionnants, avec une port\u00e9e nationale de 63\u00a0% pour le display. Un chiffre qui grimpe m\u00eame \u00e0 70\u00a0% en Flandre. L\u2019int\u00e9r\u00eat pour le label est, lui aussi, en hausse.<\/p>\n<p>L\u2019exemple de la France et de la Belgique r\u00e9sonne \u00e9galement \u00e0 l\u2019international. Le label de qualit\u00e9 Digital Ad Trust a d\u00e9sormais aussi conquis le march\u00e9 suisse. Retrouvez de plus amples informations sur ce label sur digitaladtrust.ch.<\/p>\n<p>Les \u00e9diteurs ou propri\u00e9taires de site web d\u00e9sireux d\u2019obtenir le label ont la possibilit\u00e9 de s\u2019inscrire pour la prochaine vague d\u2019audits jusqu\u2019au 2 septembre sur <a href=\"http:\/\/www.digitaladtrust.be\">www.digitaladtrust.be<\/a>.<\/p>\n<p><em><strong>Envie de lire plus ?<\/strong><\/em><\/p>\n<ul>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/audit-deloitte-ameliorer-la-resilience-de-nos-medias\/\" target=\"_blank\" rel=\"noopener\">Audit Deloitte : am\u00e9liorer la r\u00e9silience de nos m\u00e9dias ?<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/protasevich-protest\/\" target=\"_blank\" rel=\"noopener\">Protasevich protest !<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/bpost-la-distribution-de-la-presse-demeure-une-priorite\/\" target=\"_blank\" rel=\"noopener\">Bpost : la distribution de la presse demeure une priorit\u00e9<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/les-annonceurs-interesses-par-les-medias-locaux\/\" target=\"_blank\" rel=\"noopener\">Les annonceurs int\u00e9ress\u00e9s par les m\u00e9dias sociaux ?<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/papier-be\/\" target=\"_blank\" rel=\"noopener\">Papier.be<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/pression-gafa-saccroit\/\" target=\"_blank\" rel=\"noopener\">La pression s\u2019accro\u00eet sur les GAFA<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/alliance-de-la-presse-dinformation-generale\/\" target=\"_blank\" rel=\"noopener\">France : Google r\u00e9num\u00e8re le droit voisin<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/b2c\/fr\/nieuws\/stumpa-les-nomines-sont-connus\/\" target=\"_blank\" rel=\"noopener\">StuMPA : les nomin\u00e9s sont connus<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/digital\/fr\/nieuws\/digital-ad-trust-belgium-2\/\" target=\"_blank\" rel=\"noopener\">Digital Ad Trust Belgium compatible avec 63% des Belges<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019\u00e9cosyst\u00e8me num\u00e9rique belge a fait un grand pas en avant sur le chemin de la qualit\u00e9. Pr\u00e8s de deux ans apr\u00e8s le lancement du label de qualit\u00e9 pour les publicit\u00e9s display, DAT Belgium annonce que tous les sites web dont le label avait expir\u00e9 ont \u00e9t\u00e9 renouvel\u00e9s pour une dur\u00e9e&#8230;<\/p>\n","protected":false},"author":8,"featured_media":220,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[43],"class_list":["post-488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-label-de-qualite"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DAT Belgium : une valorisation en nette hausse - WE MEDIA Digital<\/title>\n<meta name=\"description\" content=\"L\u2019\u00e9cosyst\u00e8me num\u00e9rique belge a fait un grand pas en avant sur le chemin de la qualit\u00e9. 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