{"id":467,"date":"2021-03-23T12:00:49","date_gmt":"2021-03-23T11:00:49","guid":{"rendered":"https:\/\/wemedia.be\/digital\/?p=467"},"modified":"2021-03-22T17:57:32","modified_gmt":"2021-03-22T16:57:32","slug":"digital-ad-trust-belgium-2","status":"publish","type":"post","link":"https:\/\/wemedia.be\/digital\/fr\/nieuws\/digital-ad-trust-belgium-2\/","title":{"rendered":"Digital Ad Trust Belgium compatible avec 63% des Belges"},"content":{"rendered":"

Plus d’un an et demi apr\u00e8s le lancement de Digital Ad Trust, le nombre de sites web labellis\u00e9s, tant pour le display que pour la vid\u00e9o, reste en augmentation. Tous les \u00e9diteurs qui ont d\u00e9cid\u00e9 de participer au d\u00e9veloppement de cet \u00e9cosyst\u00e8me digital ont prolong\u00e9 d’un an leur label de qualit\u00e9 pour display. En outre, le label pour la vid\u00e9o continue de se d\u00e9velopper afin d’augmenter les chiffres d’audience pour ce format<\/strong><\/em>.<\/p>\n

 <\/p>\n

En collaboration avec Initiative Media, DAT Belgium a examin\u00e9 la taille de son \u00e9cosyst\u00e8me : aujourd’hui, les annonceurs qui communiquent sur ces sites premium peuvent compter sur une port\u00e9e nationale de 63%, avec une petite majorit\u00e9 en Flandre. Malgr\u00e9 le nombre relativement modeste de sites web labellis\u00e9s pour les formats vid\u00e9o, on peut d\u00e9j\u00e0 compter sur une port\u00e9e de 34% au niveau national et m\u00eame de 42% pour la Flandre.<\/p>\n

L’importance des m\u00e9dias locaux, mais surtout le fait qu’ils offrent une alternative digne et qualitative aux plateformes en ligne internationales, est de plus en plus soulign\u00e9e.<\/p>\n

 <\/p>\n\n\n\n\n\n\n\n\n
Display<\/td>\nReal<\/strong> users<\/strong><\/td>\nP<\/strong>rofile %<\/strong><\/td>\nReach %<\/strong><\/td>\n<\/td>\nVideo<\/td>\nReal<\/strong> users<\/strong><\/td>\nP<\/strong>rofile %<\/strong><\/td>\nReach %<\/strong><\/td>\n<\/tr>\n
TOTAL<\/td>\n6,221,628<\/td>\n100%<\/td>\n62.9%<\/td>\n<\/td>\nTOTAL<\/td>\n\u00a0\u00a0 3,353,952<\/td>\n100%<\/td>\n33.9%<\/td>\n<\/tr>\n
FR<\/td>\n2,560,152<\/td>\n41%<\/td>\n56.7%<\/td>\n<\/td>\nFR<\/td>\n\u00a0\u00a0 1,061,424<\/td>\n32%<\/td>\n23.5%<\/td>\n<\/tr>\n
NL<\/td>\n3,661,476<\/td>\n59%<\/td>\n68.1%<\/td>\n<\/td>\nNL<\/td>\n\u00a0\u00a0 2,292,528<\/td>\n68%<\/td>\n42.3%<\/td>\n<\/tr>\n
Male<\/td>\n3,060,792<\/td>\n49%<\/td>\n63.4%<\/td>\n<\/td>\nMale<\/td>\n\u00a0\u00a0 1,542,072<\/td>\n46%<\/td>\n32.0%<\/td>\n<\/tr>\n
Female<\/td>\n3,160,836<\/td>\n51%<\/td>\n62.4%<\/td>\n<\/td>\nFemale<\/td>\n\u00a0\u00a0 1,811,880<\/td>\n54%<\/td>\n35.8%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Source: CIM<\/p>\n

\u00ab Le Digital Ad Trust met en avant des sites qui s\u2019engagent dans une pratique publicitaire responsable et c\u2019est une bonne chose. Le label nous permet de s\u00e9lectionner des partenaires locaux qui mettent l\u2019accent sur la qualit\u00e9 de l\u2019exp\u00e9rience publicitaire, tant pour les annonceurs (Brand Safety, Viewability) que pour les surfeurs (encombrement publicitaire, privacy). En se portant volontaires pour se faire auditer, les sites DAT d\u00e9montrent leur volont\u00e9 de transparence. C\u2019est une fa\u00e7on positive de se d\u00e9marquer des acteurs internationaux, dont la tendance actuelle est plut\u00f4t \u00e0 un repli sur soi et \u00e0 la limitation des audits externes. M\u00eame si la liste des sites DAT est encore limit\u00e9e, son potentiel de couverture est d\u00e9j\u00e0 tr\u00e8s int\u00e9ressant, avec un reach de 63% de la population belge pour le display et 34% pour la vid\u00e9o. Cela d\u00e9montre que l\u2019on peut allier volume et qualit\u00e9 \u00bb.<\/p>\n

St\u00e9phanie Radochitzki, Digital Strategy Director – Initiative Media<\/em><\/p>\n

\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Plus d’un an et demi apr\u00e8s le lancement de Digital Ad Trust, le nombre de sites web labellis\u00e9s, tant pour le display que pour la vid\u00e9o, reste en augmentation. 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