{"id":375,"date":"2020-03-10T09:31:09","date_gmt":"2020-03-10T08:31:09","guid":{"rendered":"https:\/\/wemedia.be\/digital\/?p=375"},"modified":"2020-03-16T16:29:17","modified_gmt":"2020-03-16T15:29:17","slug":"mediahuis-belgique-obtient-le-label-digital-ad-trust","status":"publish","type":"post","link":"https:\/\/wemedia.be\/digital\/fr\/nieuws\/mediahuis-belgique-obtient-le-label-digital-ad-trust\/","title":{"rendered":"Mediahuis Belgique obtient le label Digital Ad Trust"},"content":{"rendered":"<p><em><strong>Apr\u00e8s un audit d\u00e9taill\u00e9 et r\u00e9ussi, les sites web de Het Nieuwsblad, De Standaard, Het Belang van Limburg et Gazet van Antwerpen sont officiellement certifi\u00e9s avec le label Digital Ad Trust. Mediahuis souhaite ainsi non seulement renforcer la confiance du consommateur mais aussi la confiance entre les diff\u00e9rents acteurs du march\u00e9 publicitaire.<\/strong><\/em><\/p>\n<p>Depuis le lancement du label il y a 6 mois, 10 grands sites web sont maintenant labelis\u00e9s. L\u2019audit d\u2019une dizaine d\u2019autre sites est en cours.<\/p>\n<p>Le label Digital Ad Trust est une initiative des f\u00e9d\u00e9rations belges UBA (annonceurs) et WE MEDIA (\u00e9diteurs). Actuellement, le label peut uniquement \u00eatre obtenu pour les announces display. Un label de qualit\u00e9 pour video sera lanc\u00e9 plus tard cette ann\u00e9e.<\/p>\n<p>&nbsp;<\/p>\n<p>La qualification se fait sur base de 5 crit\u00e8res :<\/p>\n<ol>\n<li>Optimiser la visibilit\u00e9 de la publicit\u00e9 en ligne<\/li>\n<li>Lutter contre l\u2019ad fraud<\/li>\n<li>Garantir la brand safety<\/li>\n<li>Am\u00e9liorer l\u2019experience utilisateur (UX) , maitriser le nombre d\u2019annonces par page<\/li>\n<li>Mieux informer les internautes en mati\u00e8re de protection des donn\u00e9es personnelles<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>Le contr\u00f4le (mobile et desktop) des sites web est men\u00e9 par fma (Financial Media Audit) qui octroie le label pour une p\u00e9riode de 12 mois.<\/p>\n<p>&nbsp;<\/p>\n<p><em>\u201c Le label Digital Ad Trust fait partie de notre vision de confiance o\u00f9 nous misons sur une communication fiable et de qualit\u00e9 envers nos consommateurs. <\/em><em>Nous sommes donc tr\u00e8s heureux de cette collaboration et de ce label. \u201d<\/em><\/p>\n<p><strong>&#8211; Bart Decoster, Advertising Director Mediahuis<\/strong><\/p>\n<p><em>\u00a0<\/em><\/p>\n<p>Les \u00e9diteurs de sites web qui souhaitent un label pour leur site web peuvent candidater jusqu\u2019au 22 mai sur <a href=\"http:\/\/www.digitaladtrust.be\">www.digitaladtrust.be.<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>Envie de lire plus ?<\/strong><\/em><\/p>\n<ul>\n<li><a href=\"https:\/\/wemedia.be\/b2c\/fr\/nieuws\/stummpa-2019-2020-les-nomines\/\" target=\"_blank\" rel=\"noopener noreferrer\">StuMPA 2019-20 : les nomin\u00e9s<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/le-cdj-fete-ses-10-ans-et-regarde-vers-lavenir\/\" target=\"_blank\" rel=\"noopener noreferrer\">Le CDJ f\u00eate ses 10 ans et regarde vers l&rsquo;avenir<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/gdpr-premieres-amendes-en-belgique\/\" target=\"_blank\" rel=\"noopener noreferrer\">GDPR : premi\u00e8res amendes en Belgique<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s un audit d\u00e9taill\u00e9 et r\u00e9ussi, les sites web de Het Nieuwsblad, De Standaard, Het Belang van Limburg et Gazet van Antwerpen sont officiellement certifi\u00e9s avec le label Digital Ad Trust. Mediahuis souhaite ainsi non seulement renforcer la confiance du consommateur mais aussi la confiance entre les diff\u00e9rents acteurs du&#8230;<\/p>\n","protected":false},"author":14,"featured_media":220,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[40,41],"class_list":["post-375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-dat","tag-digital-ad-trust"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mediahuis Belgique obtient le label Digital Ad Trust - WE MEDIA Digital<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s un audit d\u00e9taill\u00e9 et r\u00e9ussi, les sites web des journaux de Mediahuis sont officiellement certifi\u00e9s avec le label Digital Ad Trust.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/digital\/nieuws\/mediahuis-ook-gecertificeerd-met-het-digital-ad-trust-label\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mediahuis Belgique obtient le label Digital Ad Trust - 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