{"id":247,"date":"2019-12-16T14:50:40","date_gmt":"2019-12-16T13:50:40","guid":{"rendered":"https:\/\/wemedia.be\/digital\/?p=247"},"modified":"2020-01-07T17:08:01","modified_gmt":"2020-01-07T16:08:01","slug":"digitaladtrust-via-rejoint-le-label","status":"publish","type":"post","link":"https:\/\/wemedia.be\/digital\/fr\/nieuws\/digitaladtrust-via-rejoint-le-label\/","title":{"rendered":"Label DigitalAdTrust : collaboration entre VIA et WE MEDIA"},"content":{"rendered":"<p><strong><em>Le label de qualit\u00e9 DAT pour les campagnes en ligne continue de s\u00e9duire. Apr\u00e8s les crit\u00e8res de display, la vid\u00e9o est \u00e9galement en cours de pr\u00e9paration. Pour ce faire, WE MEDIA a mis en place une collaboration du cot\u00e9 \u00e9diteurs avec les soci\u00e9t\u00e9s audiovisuelles belges, r\u00e9unies au sein de VIA.\u00a0<\/em><\/strong><\/p>\n<p>Alors que les premiers labels display ont \u00e9t\u00e9 octroy\u00e9s aux principaux sites d&rsquo;information \u00e9crite de notre pays et qu&rsquo;une nouvelle vague de sites est en cours d&rsquo;audit, le d\u00e9veloppement du label vid\u00e9o bat son plein. L&rsquo;implication des soci\u00e9t\u00e9s de t\u00e9l\u00e9vision est importante \u00e0 cet \u00e9gard. <a href=\"https:\/\/viabelgium.media\/\" target=\"_blank\" rel=\"noopener noreferrer\">VIA<\/a>, la f\u00e9d\u00e9ration des m\u00e9dias audiovisuels, et WE MEDIA sont parvenus \u00e0 un accord pour travailler ensemble sur le sujet de mani\u00e8re \u00e0 toucher les m\u00e9dias le plus largement possible.<\/p>\n<p>DigitalAdTrust Belgium a d\u00e9marr\u00e9 au premier semestre de cette ann\u00e9e. Le label est destin\u00e9 \u00e0 \u00e9valuer et valoriser la qualit\u00e9 des sites sur la base de 5 crit\u00e8res : visibilit\u00e9, qualit\u00e9 de l&rsquo;environnement, lutte contre la fraude, exp\u00e9rience utilisateur et application des r\u00e8gles du GDPR.<\/p>\n<p>Le <a href=\"http:\/\/www.digitaladtrust.be\" target=\"_blank\" rel=\"noopener noreferrer\">label de qualit\u00e9 DAT<\/a> est une initiative de WE MEDIA et de l<a href=\"http:\/\/www.ubabelgium.be\" target=\"_blank\" rel=\"noopener noreferrer\">&lsquo;UBA, la f\u00e9d\u00e9ration des annonceurs belges<\/a>. Le label peut s\u2019obtenir apr\u00e8s un audit du site par l&rsquo;auditeur ind\u00e9pendant FMA.<\/p>\n<p>Des discussions similaires sont en cours dans toute l&rsquo;Europe afin d\u2019attribuer un label similaire. Apr\u00e8s la France, la Belgique est le deuxi\u00e8me pays o\u00f9 le label est d\u00e9j\u00e0 fonctionnel. Avec ces garanties, les \u00e9diteurs et les m\u00e9dias europ\u00e9ens veulent satisfaire les annonceurs qui recherchent plus de transparence et une qualit\u00e9 garantie pour leurs investissements m\u00e9dias.<\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>Envie de lire plus ?<\/strong><\/em><\/p>\n<ul>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/le-cdj-fete-ses-10-ans-avec-un-colloque-la-deontologie-journalistique-a-lere-numerique\/\" target=\"_blank\" rel=\"noopener noreferrer\">Le CDJ f\u00eate ses 10 ans avec un colloque<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/cc\/fr\/nieuws\/plus-de-cuisine-fine-moins-de-saucisses\/\" target=\"_blank\" rel=\"noopener noreferrer\">Plus de cuisine fine, moins de saucisses<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/we-media-continuera-a-former-les-journalistes-en-2020\/\" target=\"_blank\" rel=\"noopener noreferrer\">WE MEDIA continuera \u00e0 former les journalistes en 2020<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Le label de qualit\u00e9 DAT pour les campagnes en ligne continue de s\u00e9duire. Apr\u00e8s les crit\u00e8res de display, la vid\u00e9o est \u00e9galement en cours de pr\u00e9paration. Pour ce faire, WE MEDIA a mis en place une collaboration du cot\u00e9 \u00e9diteurs avec les soci\u00e9t\u00e9s audiovisuelles belges, r\u00e9unies au sein de VIA.\u00a0&#8230;<\/p>\n","protected":false},"author":8,"featured_media":194,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[40],"class_list":["post-247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-dat"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Label DigitalAdTrust : collaboration entre VIA et WE MEDIA - WE MEDIA Digital<\/title>\n<meta name=\"description\" content=\"Le label de qualit\u00e9 DAT pour les campagnes en ligne se d\u00e9veloppe. 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