{"id":224,"date":"2019-09-16T16:53:59","date_gmt":"2019-09-16T14:53:59","guid":{"rendered":"https:\/\/wemedia.be\/digital\/?p=224"},"modified":"2019-09-16T17:28:53","modified_gmt":"2019-09-16T15:28:53","slug":"digital-ad-trust-belgium-un-succes-des-le-demarrage","status":"publish","type":"post","link":"https:\/\/wemedia.be\/digital\/fr\/nieuws\/digital-ad-trust-belgium-un-succes-des-le-demarrage\/","title":{"rendered":"Digital Ad Trust Belgium : un succ\u00e8s d\u00e8s le d\u00e9marrage"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignright wp-image-220\" src=\"https:\/\/wemedia.be\/digital\/wp-content\/uploads\/sites\/5\/DAT_CERTIFIED_LOGO-512x346.jpg\" alt=\"\" width=\"280\" height=\"189\" srcset=\"https:\/\/wemedia.be\/digital\/wp-content\/uploads\/sites\/5\/DAT_CERTIFIED_LOGO-512x346.jpg 512w, https:\/\/wemedia.be\/digital\/wp-content\/uploads\/sites\/5\/DAT_CERTIFIED_LOGO-768x518.jpg 768w, https:\/\/wemedia.be\/digital\/wp-content\/uploads\/sites\/5\/DAT_CERTIFIED_LOGO-1024x691.jpg 1024w, https:\/\/wemedia.be\/digital\/wp-content\/uploads\/sites\/5\/DAT_CERTIFIED_LOGO.jpg 1255w\" sizes=\"(max-width: 280px) 100vw, 280px\" \/><\/p>\n<p><em>Le lancement du label de qualit\u00e9 Digital Ad Trust Belgium a suscit\u00e9 beaucoup d&rsquo;int\u00e9r\u00eat. Six sites d&rsquo;information bien connus ont re\u00e7u leur premier label. En outre, depuis lors, beaucoup de demandes ont \u00e9man\u00e9 tant de la part des \u00e9diteurs que des annonceurs. Le label a \u00e9galement \u00e9t\u00e9 pr\u00e9sent\u00e9 avec beaucoup d&rsquo;int\u00e9r\u00eat lors de s\u00e9minaires destin\u00e9s aux annonceurs, agences, r\u00e9gies et \u00e9diteurs.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Les f\u00e9d\u00e9rations belges UBA (annonceurs) et WE MEDIA (\u00e9diteurs) veulent relever les standards de qualit\u00e9 des campagnes num\u00e9riques et ainsi renforcer la confiance des consommateurs et des diff\u00e9rents acteurs du march\u00e9 publicitaire.<\/p>\n<p>Les sites &#8211; 7sur7.be &#8211; DeMorgen.be &#8211; HLN.be &#8211; Knack.be &#8211; LeSoir.be &#8211; Sudinfo.be viennent de recevoir le label Digital Ad Trust Belgium Certified.<\/p>\n<p>L\u2019UBA est particuli\u00e8rement satisfaite de ce projet : \u00a0\u00ab\u00a0En tant qu\u2019annonceurs, nous cherchons r\u00e9solument un point d\u2019appui dans la jungle de la communication digitale. Cela renforce notre confiance dans les m\u00e9dias belges\u00a0\u00bb\u00a0, confie Luc Suykens, vice-pr\u00e9sident de l\u2019UBA et directeur de la marque Harley Procter au sein de Procter and Gamble.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-235 alignleft\" src=\"https:\/\/wemedia.be\/digital\/wp-content\/uploads\/sites\/5\/ThierryHugot-e1568647688292-384x512.jpg\" alt=\"\" width=\"190\" height=\"253\" srcset=\"https:\/\/wemedia.be\/digital\/wp-content\/uploads\/sites\/5\/ThierryHugot-e1568647688292-384x512.jpg 384w, https:\/\/wemedia.be\/digital\/wp-content\/uploads\/sites\/5\/ThierryHugot-e1568647688292-768x1024.jpg 768w, https:\/\/wemedia.be\/digital\/wp-content\/uploads\/sites\/5\/ThierryHugot-e1568647688292.jpg 1536w\" sizes=\"(max-width: 190px) 100vw, 190px\" \/>Les \u00e9diteurs se r\u00e9jouissent, eux aussi, de cette initiative et de la collaboration avec les annonceurs : \u00a0\u00ab\u00a0Nous nous portons garants de la qualit\u00e9 depuis longtemps, mais elle peut d\u00e9sormais \u00eatre \u00e9valu\u00e9e de mani\u00e8re objective et ind\u00e9pendante\u00a0\u00bb\u00a0, affirme Thierry Hugot, pr\u00e9sident de WE MEDIA DIGITAL et directeur commercial du groupe Rossel pour la France et la Belgique. \u00a0\u00ab\u00a0Tout comme en France, nous comptons sur les annonceurs pour revenir \u00e0 nos m\u00e9dias de qualit\u00e9\u00a0\u00bb.<\/p>\n<p>Le cabinet d&rsquo;audit ind\u00e9pendant fma v\u00e9rifiera s\u2019assurera du respect des crit\u00e8res sur les sites web belges. Dans une premi\u00e8re phase, les annonces en display des sites affili\u00e9s \u00e0 <a href=\"https:\/\/wemedia.be\/digital\/fr\/a-propos-de-nous\/\">WE MEDIA DIGITAL<\/a> seront audit\u00e9es. L\u2019\u00e9largissement vers les annonces vid\u00e9o et \u00e0 l\u2019ensemble du march\u00e9 est pr\u00e9vu \u00e0 partir de 2020.<\/p>\n<p>Pour plus d&rsquo;informations : rendez-vous sur <a href=\"http:\/\/www.digitaladtrust.be\" target=\"_blank\" rel=\"noopener noreferrer\">www.digitaladtrust.be.<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>Envie de lire plus ?<\/strong><\/em><\/p>\n<ul>\n<li><a href=\"https:\/\/wemedia.be\/b2c\/fr\/nieuws\/magnify-conference-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\">MAGnify<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/we-media-academy-des-formations-gratuites-pour-les-membres\/\" target=\"_blank\" rel=\"noopener noreferrer\">WE MEDIA Academy<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/b2b\/fr\/nieuws\/btob-awards-derniere-ligne-droite\/\" target=\"_blank\" rel=\"noopener noreferrer\">BTOB Awards<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le lancement du label de qualit\u00e9 Digital Ad Trust Belgium a suscit\u00e9 beaucoup d&rsquo;int\u00e9r\u00eat. Six sites d&rsquo;information bien connus ont re\u00e7u leur premier label. En outre, depuis lors, beaucoup de demandes ont \u00e9man\u00e9 tant de la part des \u00e9diteurs que des annonceurs. Le label a \u00e9galement \u00e9t\u00e9 pr\u00e9sent\u00e9 avec beaucoup&#8230;<\/p>\n","protected":false},"author":14,"featured_media":220,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[40,41],"class_list":["post-224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-dat","tag-digital-ad-trust"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Ad Trust Belgium : un succ\u00e8s d\u00e8s le d\u00e9marrage - WE MEDIA Digital<\/title>\n<meta name=\"description\" content=\"Le lancement du label de qualit\u00e9 Digital Ad Trust Belgium a suscit\u00e9 beaucoup d&#039;int\u00e9r\u00eat. 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