{"id":192,"date":"2019-08-29T10:00:36","date_gmt":"2019-08-29T08:00:36","guid":{"rendered":"https:\/\/wemedia.be\/digital\/?p=192"},"modified":"2020-06-04T12:21:09","modified_gmt":"2020-06-04T10:21:09","slug":"digital-ad-trust-belgium","status":"publish","type":"post","link":"https:\/\/wemedia.be\/digital\/fr\/nieuws\/digital-ad-trust-belgium\/","title":{"rendered":"Digital Ad Trust Belgium"},"content":{"rendered":"

WE MEDIA et l\u2019UBA lancent le Digital Ad Trust Belgium, le label de qualit\u00e9 pour les sites belges.<\/em><\/strong><\/p>\n

\"\"<\/figure>\n

Les associations belges WE MEDIA (\u00e9diteurs) et UBA (annonceurs) ont intens\u00e9ment collabor\u00e9 pour lancer aujourd\u2019hui le Digital Ad Trust Belgium, un label de qualit\u00e9 destin\u00e9 aux m\u00e9dias num\u00e9riques belges. Ils veulent ainsi relever les normes de qualit\u00e9 relatives aux campagnes digitales et renforcer la confiance entre les consommateurs et les acteurs de la chaine publicitaire belge.<\/p>\n

Apr\u00e8s avoir introduit, il y a peu, une charte de qualit\u00e9, les deux organisations placent aujourd\u2019hui la barre encore plus haut. Sur la base de crit\u00e8res de qualit\u00e9 stricts, un auditeur externe ind\u00e9pendant passera les sites au crible et leur attribuera un label.<\/p>\n

Les annonceurs sont de plus en plus demandeurs de qualit\u00e9 vis-\u00e0-vis de leurs investissements et de normes objectivables afin de d\u00e9terminer leur ROI. Les \u00e9diteurs belges oeuvrent depuis des ann\u00e9es \u00e0 des normes \u00e9lev\u00e9es dans ce domaine et garantissent une am\u00e9lioration de la qualit\u00e9 et de la transparence. Les \u00e9diteurs et annonceurs souhaitent faire la diff\u00e9rence en allant encore plus loin. Les \u00e9diteurs belges entendent fournir une qualit\u00e9 d\u00e9montrable en ce qui concerne l\u2019environnement de parution des publicit\u00e9s, la visibilit\u00e9 des campagnes, la lutte contre la fraude, le confort des consommateurs et la protection des donn\u00e9es.<\/p>\n

Le cabinet ind\u00e9pendant d\u2019audit fma examinera les sites en fonction de ces 5 crit\u00e8res. Dans une premi\u00e8re phase, les annonces en display des sites affili\u00e9s \u00e0 WE MEDIA DIGITAL<\/a> seront audit\u00e9es. L\u2019\u00e9largissement vers les annonces vid\u00e9o et \u00e0 l\u2019ensemble du march\u00e9 est pr\u00e9vu \u00e0 partir de 2020.<\/p>\n

A ce jour, les sites suivants ont particip\u00e9 \u00e0 l\u2019audit en tant que sites-pilotes. Ils ont d\u00e9j\u00e0 obtenu le label : LeSoir.be, HLN.be, DeMorgen.be, 7sur7.be, Knack.be, Sudinfo.be.<\/p>\n

L\u2019UBA est particuli\u00e8rement satisfaite de ce projet : \u00a0\u00bb En tant qu\u2019annonceurs, nous cherchons r\u00e9solument un point d\u2019appui dans la jungle de la communication digitale. Cela renforce notre confiance dans les m\u00e9dias belges \u00ab\u00a0, confie Luc Suykens, vice-pr\u00e9sident de l\u2019UBA et directeur de la marque Harley Procter au sein de Procter and Gamble.<\/p>\n

Les \u00e9diteurs se r\u00e9jouissent, eux aussi, de cette initiative et de la collaboration avec les annonceurs : \u00a0\u00bb Nous nous portons garants de la qualit\u00e9 depuis longtemps, mais elle peut d\u00e9sormais \u00eatre \u00e9valu\u00e9e de mani\u00e8re objective et ind\u00e9pendante \u00ab\u00a0, affirme Thierry Hugot, pr\u00e9sident de WE MEDIA DIGITAL et directeur commercial du groupe Rossel pour la France et la Belgique. \u00a0\u00bb Tout comme en France, nous comptons sur les annonceurs pour revenir \u00e0 nos m\u00e9dias de qualit\u00e9. \u00a0\u00bb<\/p>\n

En France, la m\u00eame initiative se r\u00e9v\u00e8le extr\u00eamement fructueuse. En 18 mois, 136 sites ont obtenu ce label, s\u2019attirant les faveurs des annonceurs et des agences m\u00e9dias. Une initiative similaire est \u00e9galement en pr\u00e9paration dans d\u2019autres pays europ\u00e9ens.<\/p>\n

Surfez sur www.digitaladtrust.be<\/a> pour en savoir plus ou contactez Marc Dupain<\/a> ou Siska Truyman<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

WE MEDIA et l\u2019UBA lancent le Digital Ad Trust Belgium, le label de qualit\u00e9 pour les sites belges. Les associations belges WE MEDIA (\u00e9diteurs) et UBA (annonceurs) ont intens\u00e9ment collabor\u00e9 pour lancer aujourd\u2019hui le Digital Ad Trust Belgium, un label de qualit\u00e9 destin\u00e9 aux m\u00e9dias num\u00e9riques belges. Ils veulent ainsi…<\/p>\n","protected":false},"author":8,"featured_media":194,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[40,41],"class_list":["post-192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-dat","tag-digital-ad-trust"],"acf":[],"yoast_head":"\nDigital Ad Trust Belgium - WE MEDIA Digital<\/title>\n<meta name=\"description\" content=\"WE MEDIA et l\u2019UBA lancent le Digital Ad Trust Belgium, le label de qualit\u00e9 pour les sites belges.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/digital\/nieuws\/digital-ad-trust\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Ad Trust Belgium - WE MEDIA Digital\" \/>\n<meta property=\"og:description\" content=\"WE MEDIA et l\u2019UBA lancent le Digital Ad Trust Belgium, le label de qualit\u00e9 pour les sites belges.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wemedia.be\/digital\/nieuws\/digital-ad-trust\/\" \/>\n<meta property=\"og:site_name\" content=\"WE MEDIA Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wemediabe\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-29T08:00:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-04T10:21:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wemedia.be\/digital\/wp-content\/uploads\/sites\/5\/UBA_LOGO_HD_White-Red.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1186\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"nathalie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"nathalie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wemedia.be\/digital\/nieuws\/digital-ad-trust\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/digital\/nieuws\/digital-ad-trust\/\"},\"author\":{\"name\":\"nathalie\",\"@id\":\"https:\/\/wemedia.be\/digital\/#\/schema\/person\/92085969830df9ae92a21ec62a198479\"},\"headline\":\"Digital Ad Trust Belgium\",\"datePublished\":\"2019-08-29T08:00:36+00:00\",\"dateModified\":\"2020-06-04T10:21:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wemedia.be\/digital\/nieuws\/digital-ad-trust\/\"},\"wordCount\":517,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/wemedia.be\/digital\/#organization\"},\"keywords\":[\"DAT\",\"Digital Ad Trust\"],\"articleSection\":[\"News\"],\"inLanguage\":\"fr-BE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/wemedia.be\/digital\/nieuws\/digital-ad-trust\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wemedia.be\/digital\/nieuws\/digital-ad-trust\/\",\"url\":\"https:\/\/wemedia.be\/digital\/nieuws\/digital-ad-trust\/\",\"name\":\"Digital Ad Trust Belgium - 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