{"id":189,"date":"2019-05-27T08:43:23","date_gmt":"2019-05-27T06:43:23","guid":{"rendered":"https:\/\/wemedia.be\/digital\/?p=189"},"modified":"2019-05-27T08:43:23","modified_gmt":"2019-05-27T06:43:23","slug":"het-laatste-nieuws-lance-une-nouvelle-application-hln","status":"publish","type":"post","link":"https:\/\/wemedia.be\/digital\/fr\/nieuws\/het-laatste-nieuws-lance-une-nouvelle-application-hln\/","title":{"rendered":"Het Laatste Nieuws lance une nouvelle application HLN"},"content":{"rendered":"<p><em>Actualit\u00e9, r\u00e9gion, vid\u00e9os et fun en une seule application. La nouvelle application HLN, Kubus, se compose de diff\u00e9rents \u2018mondes\u2019 entre lesquels les lecteurs peuvent balayer l\u2019\u00e9cran. <\/em><\/p>\n<p>Lanc\u00e9e d\u00e9but mai, l&rsquo;application r\u00e9ussit \u00e0 mieux structurer le contenu en apportant cet aspect multidimensionnel. L&rsquo;application Kubus permet aux lecteurs de passer d&rsquo;une dimension de contenu \u00e0 l&rsquo;autre. Les 4 dimensions de contenu ou mondes actuellement disponibles dans l&rsquo;application : &lsquo;Nieuws&rsquo; donne un aper\u00e7u de la situation actuelle au sens large; &lsquo;Regio&rsquo; couvre les actualit\u00e9s r\u00e9gionales; &lsquo;Video&rsquo; propose du divertissement et &lsquo;Fun&rsquo; des jeux.<\/p>\n<p>En ajoutant les mondes &lsquo;Fun&rsquo; et &lsquo;Video&rsquo;, HLN augmente l&rsquo;engagement de ses utilisateurs. \u00ab\u00a0L&rsquo;engagement augmente parce qu&rsquo;ils consomment \u00e0 la fois les actualit\u00e9s et jouent aux jeux vid\u00e9o ou regardent des vid\u00e9os \u00ab\u00a0, explique Katrijn Vrints, Group Brand Manager News Media. \u00ab\u00a0En y reliant du divertissement, vous vous adressez \u00e0 un nouveau groupe de consommateurs.<\/p>\n<p>Gr\u00e2ce \u00e0 &lsquo;vid\u00e9o&rsquo;, la nouvelle application HLN offre une dose quotidienne d&rsquo;inspiration et de divertissement. Outre de courtes vid\u00e9os sur un large \u00e9ventail de th\u00e8mes du monde entier et des vid\u00e9os VTM, les \u00e9diteurs de HLN mettent \u00e9galement en place de nouveaux formats vid\u00e9o, tels que &lsquo;Over moeders&rsquo;, une nouvelle s\u00e9rie vid\u00e9o hebdomadaire en ligne. Dans le monde de &lsquo;Fun&rsquo;, l&rsquo;application propose plus de 30 jeux, quizz ou puzzles pour tous les \u00e2ges.<\/p>\n<p>Pour le d\u00e9veloppement de l&rsquo;application, HLN a cherch\u00e9 l\u2019inspiration chez l&rsquo;application Kubus du journal n\u00e9erlandais AD. L&rsquo;application a l&rsquo;air diff\u00e9rente mais le principe est le m\u00eame. Pour les utilisateurs existants, l&rsquo;application HLN est automatiquement mise \u00e0 jour. Si vous n&rsquo;avez pas encore l&rsquo;application HLN, vous pouvez la t\u00e9l\u00e9charger gratuitement depuis l&rsquo;App Store ou Google Play.<\/p>\n<p>Dimitri Antonissen, r\u00e9dacteur en chef de Het Laatste Nieuws, est ambitieux : \u00ab\u00a0L&rsquo;application Kubus n&rsquo;est que le d\u00e9but. En fonction du feedback, nous pouvons faire des ajustements ou ajouter des mondes. Le gros avantage est que nous n&rsquo;avons plus besoin de lancer une nouvelle application tous les deux ou trois ans. Aujourd&rsquo;hui, nous disposons d&rsquo;une plate-forme que nous pouvons am\u00e9liorer davantage et d\u00e9velopper par des mondes int\u00e9ressants pour l&rsquo;entreprise et pour l&rsquo;utilisateur. Notre ambition est de faire de l&rsquo;application Kubus la plus utilis\u00e9e en Belgique.\u00a0\u00bb<\/p>\n<p>Le rapport annuel 2018 de DPG Media parle de 400 000 personnes qui utilisent l&rsquo;application HLN chaque jour. L&rsquo;objectif est d&rsquo;avoir 600 000 utilisateurs quotidiens d&rsquo;ici la fin de l&rsquo;ann\u00e9e.<\/p>\n<p>Et les utilisateurs ? Sur Google Play, ils ont donn\u00e9 une note moyenne de 3,7 sur 5 pour 9 827 commentaires et dans l\u2019App Store, 4,2 sur 5 pour 1 500 commentaires. (ldp) (*)<\/p>\n<p>&nbsp;<\/p>\n<p><em>(*) article inspir\u00e9 par \u2018Nieuws, regio, video and fun in \u00e9\u00e9n app\u2019, p28-29, rapport annuel 2018, DPG Media\u00a0\u00a0 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Actualit\u00e9, r\u00e9gion, vid\u00e9os et fun en une seule application. La nouvelle application HLN, Kubus, se compose de diff\u00e9rents \u2018mondes\u2019 entre lesquels les lecteurs peuvent balayer l\u2019\u00e9cran. Lanc\u00e9e d\u00e9but mai, l&rsquo;application r\u00e9ussit \u00e0 mieux structurer le contenu en apportant cet aspect multidimensionnel. L&rsquo;application Kubus permet aux lecteurs de passer d&rsquo;une dimension&#8230;<\/p>\n","protected":false},"author":8,"featured_media":185,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[35,36],"class_list":["post-189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","tag-digital","tag-hln-app"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Het Laatste Nieuws lance une nouvelle application HLN - WE MEDIA Digital<\/title>\n<meta name=\"description\" content=\"Actualit\u00e9, r\u00e9gion, vid\u00e9os et fun en une seule application. 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