{"id":164,"date":"2019-01-07T11:19:44","date_gmt":"2019-01-07T10:19:44","guid":{"rendered":"https:\/\/wemedia.be\/digital\/?p=164"},"modified":"2021-11-17T13:15:00","modified_gmt":"2021-11-17T12:15:00","slug":"uitstekende-viewability-cijfers-belgian-publishers-viewability-report","status":"publish","type":"post","link":"https:\/\/wemedia.be\/digital\/fr\/nieuws\/uitstekende-viewability-cijfers-belgian-publishers-viewability-report\/","title":{"rendered":"Excellents chiffres de visibilit\u00e9. Belgian Publishers&rsquo; Viewability Report"},"content":{"rendered":"<p><strong>Les \u00e9diteurs belges pr\u00e9sentent d&rsquo;excellents chiffres concernant la visibilit\u00e9 des campagnes publicitaires num\u00e9riques sur leurs formats mobile et desktop.<\/strong><\/p>\n<p style=\"text-align: center\"><span style=\"color: #00aaff\">Tous les r\u00e9sultats ici\u00a0<a style=\"color: #00aaff\" href=\"https:\/\/wemedia.be\/digital\/wp-content\/uploads\/sites\/5\/Belgian-Publishers-Viewability-Report_FR.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Belgian Publishers&rsquo; Viewability Report_FR<\/a><\/span><\/p>\n<p><em>Les sites des \u00e9diteurs belges obtiennent un score de 5% sup\u00e9rieur \u00e0 la moyenne du march\u00e9 (*), alors que 96% du nombre total d&rsquo;impressions display est mesur\u00e9, analys\u00e9 et optimis\u00e9 en permanence.<\/em><\/p>\n<p><em>Ces chiffres sont issus du r\u00e9cent Viewability Report des \u00e9diteurs belges. Cette \u00e9tude est une initiative de la f\u00e9d\u00e9ration d&rsquo;\u00e9diteurs WE MEDIA et de son d\u00e9partement DIGITAL (anciennement OPPAB). Elle a \u00e9t\u00e9 d\u00e9velopp\u00e9e en collaboration avec De Persgroep Publishing, IPM Group, Les Editions de l&rsquo;Avenir, Mediahuis, Groupe Rossel, Roularta Media Group <\/em>et avec le soutien d<em>\u2019Edition Cin\u00e9 T\u00e9l\u00e9 Revue, Sanoma et New Pub. <\/em><\/p>\n<p>Le rapport analyse le nombre total de campagnes publicitaires pour les formats d&rsquo;affichage standard sur mobile et desktop. Le bilan positif est le r\u00e9sultat du d\u00e9veloppement d&rsquo;un processus structur\u00e9 afin d\u2019am\u00e9liorer la qualit\u00e9 du contenu et des publicit\u00e9s associ\u00e9es de mani\u00e8re continue et ax\u00e9 sur la s\u00e9curit\u00e9 de la marque, la lutte contre la fraude, la gestion des donn\u00e9es, l&rsquo;exp\u00e9rience utilisateur optimale et la visibilit\u00e9.<\/p>\n<p>Thierry Hugot, pr\u00e9sident de WE MEDIA DIGITAL et Directeur Sales et Marketing chez Rossel Group est tr\u00e8s satisfait des r\u00e9sultats de ce rapport de visibilit\u00e9 : \u00ab\u00a0Ces chiffres montrent que les \u00e9diteurs belges sont non seulement transparents mais aussi performants. Les \u00e9diteurs belges fixent des standards plus \u00e9lev\u00e9s que le march\u00e9\u00a0\u00bb. \u00ab\u00a0Cela ne peut que renforcer la confiance des annonceurs dans nos m\u00e9dias de qualit\u00e9\u00a0\u00bb, poursuit Hugot.<\/p>\n<p>Tous les r\u00e9sultats sont disponibles ici\u00a0<a href=\"https:\/\/wemedia.be\/digital\/wp-content\/uploads\/sites\/5\/Belgian-Publishers-Viewability-Report_FR.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Belgian Publishers&rsquo; Viewability Report_FR<\/a><\/p>\n<p>Quelques chiffres concrets sur la visibilit\u00e9 desktop :<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-158\" src=\"https:\/\/wemedia.be\/digital\/wp-content\/uploads\/sites\/5\/Belgian-Publishers-Viewability-Report_NL-512x197.jpg\" alt=\"Belgian Publishers' Viewability Report\" width=\"512\" height=\"197\" srcset=\"https:\/\/wemedia.be\/digital\/wp-content\/uploads\/sites\/5\/Belgian-Publishers-Viewability-Report_NL-512x197.jpg 512w, https:\/\/wemedia.be\/digital\/wp-content\/uploads\/sites\/5\/Belgian-Publishers-Viewability-Report_NL-768x295.jpg 768w, https:\/\/wemedia.be\/digital\/wp-content\/uploads\/sites\/5\/Belgian-Publishers-Viewability-Report_NL-1024x393.jpg 1024w, https:\/\/wemedia.be\/digital\/wp-content\/uploads\/sites\/5\/Belgian-Publishers-Viewability-Report_NL.jpg 1135w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p>(*) average viewability rates for the Belgian market according to Moat Q4 2017<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les \u00e9diteurs belges pr\u00e9sentent d&rsquo;excellents chiffres concernant la visibilit\u00e9 des campagnes publicitaires num\u00e9riques sur leurs formats mobile et desktop. Tous les r\u00e9sultats ici\u00a0Belgian Publishers&rsquo; Viewability Report_FR Les sites des \u00e9diteurs belges obtiennent un score de 5% sup\u00e9rieur \u00e0 la moyenne du march\u00e9 (*), alors que 96% du nombre total d&rsquo;impressions&#8230;<\/p>\n","protected":false},"author":8,"featured_media":168,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[26,28,27],"class_list":["post-164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-work","tag-viewability-fr","tag-visibilite","tag-we-media-digital-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Excellents chiffres de visibilit\u00e9. 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