{"id":1010,"date":"2022-12-07T17:07:03","date_gmt":"2022-12-07T16:07:03","guid":{"rendered":"https:\/\/wemedia.be\/b2c\/?p=1010"},"modified":"2022-12-07T17:07:03","modified_gmt":"2022-12-07T16:07:03","slug":"fan-factor-les-lecteurs-de-magazines-ne-percoivent-pas-la-publicite-comme-derangeante","status":"publish","type":"post","link":"https:\/\/wemedia.be\/b2c\/fr\/nieuws\/fan-factor-les-lecteurs-de-magazines-ne-percoivent-pas-la-publicite-comme-derangeante\/","title":{"rendered":"Fan Factor : les lecteurs de magazines ne per\u00e7oivent pas la publicit\u00e9 comme d\u00e9rangeante"},"content":{"rendered":"<p><strong><em>L&rsquo;imprim\u00e9 est le support sur lequel la publicit\u00e9 est per\u00e7ue comme la moins n\u00e9gative. Deux lecteurs de magazines sur trois consid\u00e8rent que la publicit\u00e9 n&rsquo;est pas d\u00e9rangeante. C&rsquo;est la conclusion de l&rsquo;\u00e9tude r\u00e9cente, Fan Factor, r\u00e9alis\u00e9e par Why5research et <a href=\"https:\/\/www.roularta-advertising.be\/fr\" target=\"_blank\" rel=\"noopener\">Roularta Advertising<\/a>. L&rsquo;\u00e9tude a examin\u00e9 la valeur ajout\u00e9e de diff\u00e9rents types de m\u00e9dias \u2013 tels que les magazines, les journaux, la t\u00e9l\u00e9vision, la radio et les sites Web \u2013 pour leurs utilisateurs.<\/em><\/strong><\/p>\n<p>L&rsquo;agence d&rsquo;\u00e9tudes de march\u00e9 Why5Research et Roularta Advertising ont \u00e9tudi\u00e9 l&rsquo;impact des publicit\u00e9s sur les consommateurs de diff\u00e9rents types de m\u00e9dias. Comment les gens per\u00e7oivent-ils les publicit\u00e9s dans le m\u00e9dia qu&rsquo;ils consomment ? Les \u00ab\u00a0fans\u00a0\u00bb d&rsquo;un m\u00e9dia traitent-ils ce m\u00e9dia diff\u00e9remment ? Et voient-ils les publicit\u00e9s sur ce support diff\u00e9remment des \u00ab\u00a0non-fans\u00a0\u00bb ?<\/p>\n<p>Pour d\u00e9terminer les \u00ab\u00a0fans\u00a0\u00bb, l&rsquo;\u00e9tude s&rsquo;est concentr\u00e9e sur trois param\u00e8tres :<\/p>\n<ol>\n<li>L<strong>\u2019Engagement <\/strong>(dans quelle mesure un consommateur de m\u00e9dias est exclusivement engag\u00e9 avec son m\u00e9dia) ;<\/li>\n<li><strong>L\u2019Attention <\/strong>aux publicit\u00e9s dans le m\u00e9dia utilis\u00e9 ;<\/li>\n<li><strong>L\u2019Attitude<\/strong> envers ces publicit\u00e9s.<\/li>\n<\/ol>\n<p>La combinaison de ces trois crit\u00e8res d\u00e9termine le \u00abfacteur fan\u00bb.<\/p>\n<p>L&rsquo;\u00e9tude d\u00e9montre que pour tous les m\u00e9dias<\/p>\n<ul>\n<li>les fans sont plus exclusifs avec leur m\u00e9dia choisi que les non-fans et que l&rsquo;imprim\u00e9 est le m\u00e9dia par excellence qui engage ses utilisateurs.<\/li>\n<li>1 fan sur 4 est attentif voire tr\u00e8s attentif \u00e0 la publicit\u00e9.<\/li>\n<li>Les fans ont un niveau d&rsquo;attention de 82 % sup\u00e9rieur \u00e0 celui des non-fans.<\/li>\n<li>Les fans de magazines non seulement accordent plus d&rsquo;attention \u00e0 la publicit\u00e9 dans les magazines, mais sont plus attentifs \u00e0 la publicit\u00e9 dans tous les m\u00e9dias.<\/li>\n<li>2 lecteurs de magazines sur 3 estiment que la publicit\u00e9 n&rsquo;est pas d\u00e9rangeante.<\/li>\n<li>En g\u00e9n\u00e9ral, la publicit\u00e9 dans la presse \u00e9crite est per\u00e7ue comme la moins n\u00e9gative.<\/li>\n<li>Les fans de magazines obtiennent le &lsquo;facteur fan&rsquo; le plus \u00e9lev\u00e9.<\/li>\n<\/ul>\n<p><strong>Tom Meere<\/strong>, Why5Research : \u00ab Dans cette \u00e9tude, nous avons pour la premi\u00e8re fois cartographi\u00e9 la v\u00e9ritable valeur ajout\u00e9e des fans pour la publicit\u00e9. Gr\u00e2ce \u00e0 cette \u00e9tude, les annonceurs peuvent toucher la bonne audience de mani\u00e8re encore plus cibl\u00e9e et avec plus d&rsquo;impact.\u00a0\u00bb<\/p>\n<p><strong><em>Envie de lire plus ?<\/em><\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/dans-la-bibliotheque-de-bernard-cools\/\" target=\"_blank\" rel=\"noopener\">Dans la biblioth\u00e8que de\u2026 Bernard Cools<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/media-freedom-act-less-freedom\/\" target=\"_blank\" rel=\"noopener\">Media Freedom Act = less freedom !<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/mag-inspiration-day-2022-en-temps-dinflation-il-est-frappant-de-constater-que-les-magazines-sont-un-produit-de-luxe\/\" target=\"_blank\" rel=\"noopener\">Mag Inspiration Day : \u00ab\u00a0En temps d\u2019inflation, il est frappant de constater que les magazines sont un produit de luxe \u00ab\u00a0<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/b2c\/fr\/nieuws\/lancement-historique-en-france\/\" target=\"_blank\" rel=\"noopener\">Lancement historique en France<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/fonds-pour-le-journalisme-nouvel-appel-a-projets\/\" target=\"_blank\" rel=\"noopener\">Fonds pour le journalisme : nouvel appel \u00e0 projets<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/dans-la-bibliotheque-de-sophie-vanderwinkel\/\" target=\"_blank\" rel=\"noopener\">Dans la biblioth\u00e8que de\u2026 Sophie Vanderwinkel<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/papier-be-et-goodplanet-lancent-un-nouveau-module-pedagogique-pour-lenseignement-secondaire\/\" target=\"_blank\" rel=\"noopener\">Papier.be et GoodPlanet lancent un nouveau module p\u00e9dagogique pour l\u2019enseignement secondaire<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;imprim\u00e9 est le support sur lequel la publicit\u00e9 est per\u00e7ue comme la moins n\u00e9gative. Deux lecteurs de magazines sur trois consid\u00e8rent que la publicit\u00e9 n&rsquo;est pas d\u00e9rangeante. C&rsquo;est la conclusion de l&rsquo;\u00e9tude r\u00e9cente, Fan Factor, r\u00e9alis\u00e9e par Why5research et Roularta Advertising. L&rsquo;\u00e9tude a examin\u00e9 la valeur ajout\u00e9e de diff\u00e9rents types&#8230;<\/p>\n","protected":false},"author":8,"featured_media":1008,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[],"class_list":["post-1010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fan Factor : les lecteurs de magazines ne per\u00e7oivent pas la publicit\u00e9 comme d\u00e9rangeante - WE MEDIA B2C<\/title>\n<meta name=\"description\" content=\"2 lecteurs de magazines sur 3 consid\u00e8rent que la publicit\u00e9 n&#039;est pas d\u00e9rangeante. C&#039;est la conclusion de l&#039;\u00e9tude r\u00e9cente, Fan Factor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/b2c\/fr\/nieuws\/fan-factor-les-lecteurs-de-magazines-ne-percoivent-pas-la-publicite-comme-derangeante\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fan Factor : les lecteurs de magazines ne per\u00e7oivent pas la publicit\u00e9 comme d\u00e9rangeante - WE MEDIA B2C\" \/>\n<meta property=\"og:description\" content=\"2 lecteurs de magazines sur 3 consid\u00e8rent que la publicit\u00e9 n&#039;est pas d\u00e9rangeante. C&#039;est la conclusion de l&#039;\u00e9tude r\u00e9cente, Fan Factor.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wemedia.be\/b2c\/fr\/nieuws\/fan-factor-les-lecteurs-de-magazines-ne-percoivent-pas-la-publicite-comme-derangeante\/\" \/>\n<meta property=\"og:site_name\" content=\"WE MEDIA B2C\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wemediabe\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-07T16:07:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wemedia.be\/b2c\/wp-content\/uploads\/sites\/3\/person-2588081_1920.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1439\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"nathalie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"nathalie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/wemedia.be\\\/b2c\\\/fr\\\/nieuws\\\/fan-factor-les-lecteurs-de-magazines-ne-percoivent-pas-la-publicite-comme-derangeante\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wemedia.be\\\/b2c\\\/fr\\\/nieuws\\\/fan-factor-les-lecteurs-de-magazines-ne-percoivent-pas-la-publicite-comme-derangeante\\\/\"},\"author\":{\"name\":\"nathalie\",\"@id\":\"https:\\\/\\\/wemedia.be\\\/b2c\\\/#\\\/schema\\\/person\\\/92085969830df9ae92a21ec62a198479\"},\"headline\":\"Fan Factor : les lecteurs de magazines ne per\u00e7oivent pas la publicit\u00e9 comme d\u00e9rangeante\",\"datePublished\":\"2022-12-07T16:07:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/wemedia.be\\\/b2c\\\/fr\\\/nieuws\\\/fan-factor-les-lecteurs-de-magazines-ne-percoivent-pas-la-publicite-comme-derangeante\\\/\"},\"wordCount\":474,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/wemedia.be\\\/b2c\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/wemedia.be\\\/b2c\\\/fr\\\/nieuws\\\/fan-factor-les-lecteurs-de-magazines-ne-percoivent-pas-la-publicite-comme-derangeante\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wemedia.be\\\/b2c\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/person-2588081_1920.jpg\",\"articleSection\":[\"Research\"],\"inLanguage\":\"fr-BE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/wemedia.be\\\/b2c\\\/fr\\\/nieuws\\\/fan-factor-les-lecteurs-de-magazines-ne-percoivent-pas-la-publicite-comme-derangeante\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wemedia.be\\\/b2c\\\/fr\\\/nieuws\\\/fan-factor-les-lecteurs-de-magazines-ne-percoivent-pas-la-publicite-comme-derangeante\\\/\",\"url\":\"https:\\\/\\\/wemedia.be\\\/b2c\\\/fr\\\/nieuws\\\/fan-factor-les-lecteurs-de-magazines-ne-percoivent-pas-la-publicite-comme-derangeante\\\/\",\"name\":\"Fan Factor : les lecteurs de magazines ne per\u00e7oivent pas la publicit\u00e9 comme d\u00e9rangeante - WE MEDIA B2C\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wemedia.be\\\/b2c\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/wemedia.be\\\/b2c\\\/fr\\\/nieuws\\\/fan-factor-les-lecteurs-de-magazines-ne-percoivent-pas-la-publicite-comme-derangeante\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/wemedia.be\\\/b2c\\\/fr\\\/nieuws\\\/fan-factor-les-lecteurs-de-magazines-ne-percoivent-pas-la-publicite-comme-derangeante\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wemedia.be\\\/b2c\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/person-2588081_1920.jpg\",\"datePublished\":\"2022-12-07T16:07:03+00:00\",\"description\":\"2 lecteurs de magazines sur 3 consid\u00e8rent que la publicit\u00e9 n'est pas d\u00e9rangeante. C'est la conclusion de l'\u00e9tude r\u00e9cente, Fan Factor.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/wemedia.be\\\/b2c\\\/fr\\\/nieuws\\\/fan-factor-les-lecteurs-de-magazines-ne-percoivent-pas-la-publicite-comme-derangeante\\\/#breadcrumb\"},\"inLanguage\":\"fr-BE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/wemedia.be\\\/b2c\\\/fr\\\/nieuws\\\/fan-factor-les-lecteurs-de-magazines-ne-percoivent-pas-la-publicite-comme-derangeante\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-BE\",\"@id\":\"https:\\\/\\\/wemedia.be\\\/b2c\\\/fr\\\/nieuws\\\/fan-factor-les-lecteurs-de-magazines-ne-percoivent-pas-la-publicite-comme-derangeante\\\/#primaryimage\",\"url\":\"https:\\\/\\\/wemedia.be\\\/b2c\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/person-2588081_1920.jpg\",\"contentUrl\":\"https:\\\/\\\/wemedia.be\\\/b2c\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/person-2588081_1920.jpg\",\"width\":1920,\"height\":1439,\"caption\":\"Fan Factor\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/wemedia.be\\\/b2c\\\/fr\\\/nieuws\\\/fan-factor-les-lecteurs-de-magazines-ne-percoivent-pas-la-publicite-comme-derangeante\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/wemedia.be\\\/b2c\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fan Factor : les lecteurs de magazines ne per\u00e7oivent pas la publicit\u00e9 comme d\u00e9rangeante\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/wemedia.be\\\/b2c\\\/#website\",\"url\":\"https:\\\/\\\/wemedia.be\\\/b2c\\\/\",\"name\":\"WE MEDIA B2C\",\"description\":\"Meet, act, inspire\",\"publisher\":{\"@id\":\"https:\\\/\\\/wemedia.be\\\/b2c\\\/#organization\"},\"alternateName\":\"WM B2C\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/wemedia.be\\\/b2c\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-BE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/wemedia.be\\\/b2c\\\/#organization\",\"name\":\"WE MEDIA B2C\",\"alternateName\":\"WM B2C\",\"url\":\"https:\\\/\\\/wemedia.be\\\/b2c\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-BE\",\"@id\":\"https:\\\/\\\/wemedia.be\\\/b2c\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/wemedia.be\\\/b2c\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/wemedia-b2c.svg\",\"contentUrl\":\"https:\\\/\\\/wemedia.be\\\/b2c\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/wemedia-b2c.svg\",\"caption\":\"WE MEDIA B2C\"},\"image\":{\"@id\":\"https:\\\/\\\/wemedia.be\\\/b2c\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/wemediabe\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/we-media-belgium\\\/?originalSubdomain=be\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/wemedia.be\\\/b2c\\\/#\\\/schema\\\/person\\\/92085969830df9ae92a21ec62a198479\",\"name\":\"nathalie\",\"sameAs\":[\"http:\\\/\\\/www.wemedia.be\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Fan Factor : les lecteurs de magazines ne per\u00e7oivent pas la publicit\u00e9 comme d\u00e9rangeante - WE MEDIA B2C","description":"2 lecteurs de magazines sur 3 consid\u00e8rent que la publicit\u00e9 n'est pas d\u00e9rangeante. C'est la conclusion de l'\u00e9tude r\u00e9cente, Fan Factor.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wemedia.be\/b2c\/fr\/nieuws\/fan-factor-les-lecteurs-de-magazines-ne-percoivent-pas-la-publicite-comme-derangeante\/","og_locale":"fr_FR","og_type":"article","og_title":"Fan Factor : les lecteurs de magazines ne per\u00e7oivent pas la publicit\u00e9 comme d\u00e9rangeante - WE MEDIA B2C","og_description":"2 lecteurs de magazines sur 3 consid\u00e8rent que la publicit\u00e9 n'est pas d\u00e9rangeante. C'est la conclusion de l'\u00e9tude r\u00e9cente, Fan Factor.","og_url":"https:\/\/wemedia.be\/b2c\/fr\/nieuws\/fan-factor-les-lecteurs-de-magazines-ne-percoivent-pas-la-publicite-comme-derangeante\/","og_site_name":"WE MEDIA B2C","article_publisher":"https:\/\/www.facebook.com\/wemediabe\/","article_published_time":"2022-12-07T16:07:03+00:00","og_image":[{"width":1920,"height":1439,"url":"https:\/\/wemedia.be\/b2c\/wp-content\/uploads\/sites\/3\/person-2588081_1920.jpg","type":"image\/jpeg"}],"author":"nathalie","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"nathalie","Dur\u00e9e de lecture est.":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wemedia.be\/b2c\/fr\/nieuws\/fan-factor-les-lecteurs-de-magazines-ne-percoivent-pas-la-publicite-comme-derangeante\/#article","isPartOf":{"@id":"https:\/\/wemedia.be\/b2c\/fr\/nieuws\/fan-factor-les-lecteurs-de-magazines-ne-percoivent-pas-la-publicite-comme-derangeante\/"},"author":{"name":"nathalie","@id":"https:\/\/wemedia.be\/b2c\/#\/schema\/person\/92085969830df9ae92a21ec62a198479"},"headline":"Fan Factor : les lecteurs de magazines ne per\u00e7oivent pas la publicit\u00e9 comme d\u00e9rangeante","datePublished":"2022-12-07T16:07:03+00:00","mainEntityOfPage":{"@id":"https:\/\/wemedia.be\/b2c\/fr\/nieuws\/fan-factor-les-lecteurs-de-magazines-ne-percoivent-pas-la-publicite-comme-derangeante\/"},"wordCount":474,"commentCount":0,"publisher":{"@id":"https:\/\/wemedia.be\/b2c\/#organization"},"image":{"@id":"https:\/\/wemedia.be\/b2c\/fr\/nieuws\/fan-factor-les-lecteurs-de-magazines-ne-percoivent-pas-la-publicite-comme-derangeante\/#primaryimage"},"thumbnailUrl":"https:\/\/wemedia.be\/b2c\/wp-content\/uploads\/sites\/3\/person-2588081_1920.jpg","articleSection":["Research"],"inLanguage":"fr-BE","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/wemedia.be\/b2c\/fr\/nieuws\/fan-factor-les-lecteurs-de-magazines-ne-percoivent-pas-la-publicite-comme-derangeante\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/wemedia.be\/b2c\/fr\/nieuws\/fan-factor-les-lecteurs-de-magazines-ne-percoivent-pas-la-publicite-comme-derangeante\/","url":"https:\/\/wemedia.be\/b2c\/fr\/nieuws\/fan-factor-les-lecteurs-de-magazines-ne-percoivent-pas-la-publicite-comme-derangeante\/","name":"Fan Factor : les lecteurs de magazines ne per\u00e7oivent pas la publicit\u00e9 comme d\u00e9rangeante - WE MEDIA B2C","isPartOf":{"@id":"https:\/\/wemedia.be\/b2c\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wemedia.be\/b2c\/fr\/nieuws\/fan-factor-les-lecteurs-de-magazines-ne-percoivent-pas-la-publicite-comme-derangeante\/#primaryimage"},"image":{"@id":"https:\/\/wemedia.be\/b2c\/fr\/nieuws\/fan-factor-les-lecteurs-de-magazines-ne-percoivent-pas-la-publicite-comme-derangeante\/#primaryimage"},"thumbnailUrl":"https:\/\/wemedia.be\/b2c\/wp-content\/uploads\/sites\/3\/person-2588081_1920.jpg","datePublished":"2022-12-07T16:07:03+00:00","description":"2 lecteurs de magazines sur 3 consid\u00e8rent que la publicit\u00e9 n'est pas d\u00e9rangeante. C'est la conclusion de l'\u00e9tude r\u00e9cente, Fan Factor.","breadcrumb":{"@id":"https:\/\/wemedia.be\/b2c\/fr\/nieuws\/fan-factor-les-lecteurs-de-magazines-ne-percoivent-pas-la-publicite-comme-derangeante\/#breadcrumb"},"inLanguage":"fr-BE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wemedia.be\/b2c\/fr\/nieuws\/fan-factor-les-lecteurs-de-magazines-ne-percoivent-pas-la-publicite-comme-derangeante\/"]}]},{"@type":"ImageObject","inLanguage":"fr-BE","@id":"https:\/\/wemedia.be\/b2c\/fr\/nieuws\/fan-factor-les-lecteurs-de-magazines-ne-percoivent-pas-la-publicite-comme-derangeante\/#primaryimage","url":"https:\/\/wemedia.be\/b2c\/wp-content\/uploads\/sites\/3\/person-2588081_1920.jpg","contentUrl":"https:\/\/wemedia.be\/b2c\/wp-content\/uploads\/sites\/3\/person-2588081_1920.jpg","width":1920,"height":1439,"caption":"Fan Factor"},{"@type":"BreadcrumbList","@id":"https:\/\/wemedia.be\/b2c\/fr\/nieuws\/fan-factor-les-lecteurs-de-magazines-ne-percoivent-pas-la-publicite-comme-derangeante\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wemedia.be\/b2c\/fr\/"},{"@type":"ListItem","position":2,"name":"Fan Factor : les lecteurs de magazines ne per\u00e7oivent pas la publicit\u00e9 comme d\u00e9rangeante"}]},{"@type":"WebSite","@id":"https:\/\/wemedia.be\/b2c\/#website","url":"https:\/\/wemedia.be\/b2c\/","name":"WE MEDIA B2C","description":"Meet, act, inspire","publisher":{"@id":"https:\/\/wemedia.be\/b2c\/#organization"},"alternateName":"WM B2C","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wemedia.be\/b2c\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-BE"},{"@type":"Organization","@id":"https:\/\/wemedia.be\/b2c\/#organization","name":"WE MEDIA B2C","alternateName":"WM B2C","url":"https:\/\/wemedia.be\/b2c\/","logo":{"@type":"ImageObject","inLanguage":"fr-BE","@id":"https:\/\/wemedia.be\/b2c\/#\/schema\/logo\/image\/","url":"https:\/\/wemedia.be\/b2c\/wp-content\/uploads\/sites\/3\/wemedia-b2c.svg","contentUrl":"https:\/\/wemedia.be\/b2c\/wp-content\/uploads\/sites\/3\/wemedia-b2c.svg","caption":"WE MEDIA B2C"},"image":{"@id":"https:\/\/wemedia.be\/b2c\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wemediabe\/","https:\/\/www.linkedin.com\/company\/we-media-belgium\/?originalSubdomain=be"]},{"@type":"Person","@id":"https:\/\/wemedia.be\/b2c\/#\/schema\/person\/92085969830df9ae92a21ec62a198479","name":"nathalie","sameAs":["http:\/\/www.wemedia.be"]}]}},"_links":{"self":[{"href":"https:\/\/wemedia.be\/b2c\/fr\/wp-json\/wp\/v2\/posts\/1010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wemedia.be\/b2c\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wemedia.be\/b2c\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wemedia.be\/b2c\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/wemedia.be\/b2c\/fr\/wp-json\/wp\/v2\/comments?post=1010"}],"version-history":[{"count":0,"href":"https:\/\/wemedia.be\/b2c\/fr\/wp-json\/wp\/v2\/posts\/1010\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wemedia.be\/b2c\/fr\/wp-json\/wp\/v2\/media\/1008"}],"wp:attachment":[{"href":"https:\/\/wemedia.be\/b2c\/fr\/wp-json\/wp\/v2\/media?parent=1010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wemedia.be\/b2c\/fr\/wp-json\/wp\/v2\/categories?post=1010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wemedia.be\/b2c\/fr\/wp-json\/wp\/v2\/tags?post=1010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}