{"id":921,"date":"2019-10-24T16:30:57","date_gmt":"2019-10-24T14:30:57","guid":{"rendered":"https:\/\/wemedia.be\/b2b\/?p=921"},"modified":"2019-10-24T18:11:21","modified_gmt":"2019-10-24T16:11:21","slug":"btob-awards-and-the-winners-are","status":"publish","type":"post","link":"https:\/\/wemedia.be\/b2b\/fr\/nieuws\/btob-awards-and-the-winners-are\/","title":{"rendered":"BTOB Awards 2019 : and the winners are&#8230;"},"content":{"rendered":"<p>Mardi 22 octobre se tenait la soir\u00e9e de gala des BTOB Awards, organis\u00e9s par MM en partenariat avec WE MEDIA.<\/p>\n<p>Outre l&rsquo;exp\u00e9rience culinaire d&rsquo;exception orchestr\u00e9e de mains de ma\u00eetre par Isabelle Arpin et Hannes Desmedt, les participants ont pu applaudir les talentueux gagnants des 2 cat\u00e9gories (presse et communication).<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #00aaff\"><strong>Le Boerenbond et BECI, grands laur\u00e9ats en Presse\u00a0<\/strong><\/span><\/p>\n<p><img decoding=\"async\" class=\"alignright\" src=\"https:\/\/wemedia.be\/b2b\/wp-content\/uploads\/sites\/2\/Beci-384x512.jpg\" alt=\"\" width=\"242\" height=\"323\" \/><\/p>\n<p>Dans la comp\u00e9tition BTOB Presse, le Gold va \u00e0 la newsletter personnalis\u00e9e du <strong>Boerenbond<\/strong>\u00a0(Best of Diversification) ; l&rsquo;association des agriculteurs flamands remporte \u00e9galement un Bronze avec le magazine Boer &amp; Tuinder (Best Relaunch).<\/p>\n<p>Enfin, un Bronze a \u00e9galement \u00e9t\u00e9 d\u00e9cern\u00e9 \u00e0 <strong>Media Marketing<\/strong> pour la nouvelle version de son site mm.be (Best Relaunch).<\/p>\n<p>De son c\u00f4t\u00e9, la Chambre de Commerce de Bruxelles (<strong>BECI<\/strong>) repart avec deux Silver pour son magazine Bruxelles M\u00e9tropole (Best Content) et son podcast Next Step (Best Launch).<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #00aaff\"><strong>Lucy, agence la plus prim\u00e9e de l&rsquo;\u00e9dition 2019<\/strong><\/span><\/p>\n<p>C&rsquo;est avec un Gold, deux Bronze et un Prix sp\u00e9cial du Jury sous le bras que les cr\u00e9atifs de l&rsquo;agence <strong>Lucy<\/strong> sont repartis.<\/p>\n<p>Lequel pl\u00e9biscite la campagne \u00ab\u00a0The Curiosity Click\u00a0\u00bb pour Brightfish, qui repart \u00e9galement avec le Gold Best Use of Direct et le Bronze Best Use of Interactive ; le deuxi\u00e8me Bronze de la Best Newcomer Agency 2018 aux Merit et Most Promising Agency aux Mixx r\u00e9compense sa campagne pour De Lift (Best Use of Radio\/Audio).<\/p>\n<p><b>Gutzandglory\u00a0<\/b>n&rsquo;est pas en reste : l&rsquo;agence repart des BTOB Awards aur\u00e9ol\u00e9e d&rsquo;or avec \u00ab\u00a0Drainphalt &#8211; The Cloud Project\u00a0\u00bb pour Willemen Groep (Best Use of PR) et le second Prix sp\u00e9cial du Jury.<\/p>\n<p>Trois autres agences r\u00e9alisent le doubl\u00e9 :\u00a0<strong>TBWA<\/strong>,\u00a0<strong>The Oval Office<\/strong>\u00a0et\u00a0<strong>DDB<\/strong>.\u00a0La premi\u00e8re avec \u00ab\u00a0Vindr\u00a0\u00bb pour KBC (Gold Best Use of Data\/CRM et Silver Best Use of Interactive). The Oval Office s&rsquo;adjuge \u00e9galement un Gold et un Silver avec \u00ab\u00a0Intimate Concerts\u00a0\u00bb pour SD Worx (Best Use of Event et Best Use of Interactive).\u00a0DDB est quant \u00e0 elle doublement prim\u00e9e avec deux campagnes pour les v\u00e9hicules utilitaires de VW : \u00ab\u00a0Punching Door Tour\u00a0\u00bb (Silver Best Use of Promo\/Activation) et \u00ab\u00a0R\u00e9siste aux plus Costauds\u00a0\u00bb (Bronze Best Use of Integrated).<\/p>\n<p>En Communication toujours, remportent \u00e9galement deux prix, les r\u00e9gies\u00a0<strong>DPG Media<\/strong>\u00a0et\u00a0<strong>Lijncom<\/strong>. Plus pr\u00e9cis\u00e9ment deux Silver pour la premi\u00e8re avec \u00ab\u00a0Thursday Night Life\u00a0\u00bb (Best Use of Data\/CRM et Best Use of Integrated) ;\u00a0la seconde, un\u00a0Silver avec \u00ab\u00a0Win Your Tourbus\u00a0\u00bb (Best Use of Promo\/Activation) et un Bronze avec \u00ab\u00a0Lijncom on Tour\u00a0\u00bb (Best Use of Event).<\/p>\n<p>Les derniers Bronze vont \u00e0\u00a0<strong>Wavemaker<\/strong>\u00a0avec \u00ab\u00a0MM Google Home\u00a0\u00bb (Best Use of Publishing\/Content),\u00a0<strong>Prophets<\/strong>\u00a0avec la campagne de lancement \u00ab\u00a0Barco Series 4\u00a0\u00bb pour Cinionic (Best Use of Integrated),\u00a0<strong>Serviceplan<\/strong>\u00a0avec la campagne de recrutement de 20something \u00ab\u00a0Agency Beats\u00a0\u00bb (Best Use of Film\/Video) et enfin,\u00a0<strong>Profirst<\/strong>\u00a0avec \u00ab\u00a0Redken Rage\u00a0\u00bb pour Redken (Best Use of Event).<\/p>\n<p>F\u00e9licitations \u00e0 tous !<\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>Envie de lire plus ?<\/strong><\/em><\/p>\n<ul>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/google-contournera-le-droit-voisin-pour-les-editeurs\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google contournera le droit voisin pour les \u00e9diteurs<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/encore-quatre-formations-gratuites-en-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\">Encore 4 formations gratuites en 2019<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/declaration-politique-de-la-fwb-quelle-place-pour-les-medias\/\" target=\"_blank\" rel=\"noopener noreferrer\">D\u00e9claration politique de la FWB : quelle place pour les m\u00e9dias ?<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Mardi 22 octobre se tenait la soir\u00e9e de gala des BTOB Awards, organis\u00e9s par MM en partenariat avec WE MEDIA. Outre l&rsquo;exp\u00e9rience culinaire d&rsquo;exception orchestr\u00e9e de mains de ma\u00eetre par Isabelle Arpin et Hannes Desmedt, les participants ont pu applaudir les talentueux gagnants des 2 cat\u00e9gories (presse et communication). &nbsp;&#8230;<\/p>\n","protected":false},"author":8,"featured_media":926,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[],"class_list":["post-921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BTOB Awards 2019 : and the winners are... - WE MEDIA B2B<\/title>\n<meta name=\"description\" content=\"Mardi 22 octobre se tenait la soir\u00e9e de gala des BTOB Awards, organis\u00e9s par MM en partenariat avec WE MEDIA.\u00a0Boerenbond et BECI, grands laur\u00e9ats en Presse\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/b2b\/nieuws\/btob-awards-2019-and-the-winners-are\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BTOB Awards 2019 : and the winners are... - 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