{"id":605,"date":"2019-06-27T11:34:33","date_gmt":"2019-06-27T09:34:33","guid":{"rendered":"https:\/\/wemedia.be\/b2b\/?p=605"},"modified":"2019-07-26T13:54:01","modified_gmt":"2019-07-26T11:54:01","slug":"btob-awards-insights-btob-awards-2019","status":"publish","type":"post","link":"https:\/\/wemedia.be\/b2b\/fr\/nieuws\/btob-awards-insights-btob-awards-2019\/","title":{"rendered":"BTOB Awards Insights & BTOB Awards 2019"},"content":{"rendered":"

Cette ann\u00e9e, les BTOB Awards sont organis\u00e9s pour la 6\u00e8me<\/sup> fois. Participer est facile. Envoyez votre case d\u2019\u00e9dition sur https:\/\/btobawards.com\/fr<\/a>. Afin d’int\u00e9resser les candidats aux Awards, Media Marketing, en collaboration avec WE MEDIA B2B, a organis\u00e9 les BTOB Awards Insights : BTOB marketing insights en combinaison avec les BTOB-cases gagnants du Gold lors de l’\u00e9dition 2018. <\/em><\/p>\n

Un programme solide et un orateur exp\u00e9riment\u00e9 ont fait des BTOB Awards Insights un succ\u00e8s. Pendant la premi\u00e8re partie, des experts en marketing ont t\u00e9moign\u00e9 de leur exp\u00e9rience de l’utilisation des outils marketing classiques dans le secteur B2B. Pendant la deuxi\u00e8me partie, la cr\u00e9ativit\u00e9 et la force de la communication BTOB ont \u00e9t\u00e9 illustr\u00e9es par les cases des 3 gagnants des BTOB Awards Gold \u00e9dition 2018.<\/p>\n

Alex Thor\u00e9, pr\u00e9sident du jury des BTOB Awards et fondateur de Magis Company, a mis en avant trois approches marketing qui sont \u00e9galement efficaces pour le marketing B2B. Premi\u00e8rement, l’importance du content qui contribue \u00e0 une plus grande cr\u00e9dibilit\u00e9 de la campagne marketing. Ensuite, l\u2019influenceur marketing qui peut apporter \u2018consideration\u2019 et \u2018purchase\u2019 d’une part et \u2018awareness\u2019 et \u2018inspiration\u2019 d’autre part. Enfin, experimental marketing qui permet au client d’acqu\u00e9rir des exp\u00e9riences positives avec le produit.<\/p>\n

Selon Olivier De Laet, Digital Strategist chez Dallas, le inbound marketing est id\u00e9al pour le marketing dans le secteur B2B. Les clients potentiels cherchent des solutions \u00e0 leurs probl\u00e8mes. Avec l’inbound marketing, vous partez toujours des int\u00e9r\u00eats et des besoins du client. A partir de l\u00e0, la lead qualification est possible.<\/p>\n

Durant la deuxi\u00e8me partie, les 3 gagnants des Gold Awards de l’\u00e9dition 2018 ont pr\u00e9sent\u00e9 leur case. Le Journal du M\u00e9decin, publi\u00e9 par Roularta Healthcare, a remport\u00e9 le Gold Award BTOB dans la cat\u00e9gorie Press. Jan Bamelis, directeur de Roularta Heathcare a expliqu\u00e9 que, dans un contexte de forte baisse des revenus publicitaires, il est essentiel de se concentrer sur les consommateurs B2B et de leur offrir ce content qualitatif fort. A partir de l\u00e0, de nouvelles approches et opportunit\u00e9s doivent \u00eatre d\u00e9velopp\u00e9es. Le Journal du M\u00e9decin a propos\u00e9 une \u00e9dition suppl\u00e9mentaire de son magazine hebdomadaire enti\u00e8rement produite par des \u00e9tudiants en m\u00e9decine et des m\u00e9decins en formation. Il s\u2019agit d\u2019une approche int\u00e9ressante pour atteindre ce futur groupe cible d\u00e8s maintenant.<\/p>\n

Les deux autres cases Gold BTOB Award, tous deux dans la cat\u00e9gorie communication, \u00e9taient le case BMW d’Air Brussels et le case Special Olympics avec leur campagne ‘Dare to Sponsor’.<\/p>\n

L’inscription pour l’\u00e9dition 2019 des BTOB Awards est possible jusqu’au 27 septembre sur https:\/\/btobawards.com\/fr<\/a>. Le concours pour les \u00e9diteurs est ouvert dans 5 cat\u00e9gories : best content, best lay-out, best launch\/relaunch, best diversification et\/ou BTOB Media Brand of the Year.<\/p>\n

\u00a0<\/strong><\/p>\n

Red\u00e9couvrez les vainqueurs de l’\u00e9dition pr\u00e9c\u00e9dente des BTOB Awards ici.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Cette ann\u00e9e, les BTOB Awards sont organis\u00e9s pour la 6\u00e8me fois. Participer est facile. Envoyez votre case d\u2019\u00e9dition sur https:\/\/btobawards.com\/fr. Afin d’int\u00e9resser les candidats aux Awards, Media Marketing, en collaboration avec WE MEDIA B2B, a organis\u00e9 les BTOB Awards Insights : BTOB marketing insights en combinaison avec les BTOB-cases gagnants…<\/p>\n","protected":false},"author":14,"featured_media":76,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[27,22,50],"class_list":["post-605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","tag-b2b-fr","tag-btob-awards","tag-events"],"acf":[],"yoast_head":"\nBTOB Awards Insights & BTOB Awards 2019 - WE MEDIA B2B<\/title>\n<meta name=\"description\" content=\"Cette ann\u00e9e, les BTOB Awards sont organis\u00e9s pour la 6\u00e8me fois. Participer est facile. Envoyez votre case d\u2019\u00e9dition sur https:\/\/btobawards.com\/fr.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/b2b\/fr\/nieuws\/btob-awards-insights-btob-awards-2019\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BTOB Awards Insights & BTOB Awards 2019 - WE MEDIA B2B\" \/>\n<meta property=\"og:description\" content=\"Cette ann\u00e9e, les BTOB Awards sont organis\u00e9s pour la 6\u00e8me fois. Participer est facile. Envoyez votre case d\u2019\u00e9dition sur https:\/\/btobawards.com\/fr.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wemedia.be\/b2b\/fr\/nieuws\/btob-awards-insights-btob-awards-2019\/\" \/>\n<meta property=\"og:site_name\" content=\"WE MEDIA B2B\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wemediabe\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-27T09:34:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-26T11:54:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wemedia.be\/b2b\/wp-content\/uploads\/sites\/2\/btob-awards-wit.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"857\" \/>\n\t<meta property=\"og:image:height\" content=\"886\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"clement\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"clement\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wemedia.be\/b2b\/fr\/nieuws\/btob-awards-insights-btob-awards-2019\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/b2b\/fr\/nieuws\/btob-awards-insights-btob-awards-2019\/\"},\"author\":{\"name\":\"clement\",\"@id\":\"https:\/\/wemedia.be\/b2b\/#\/schema\/person\/31ec69b11082852b3592efdd64cd804d\"},\"headline\":\"BTOB Awards Insights & BTOB Awards 2019\",\"datePublished\":\"2019-06-27T09:34:33+00:00\",\"dateModified\":\"2019-07-26T11:54:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wemedia.be\/b2b\/fr\/nieuws\/btob-awards-insights-btob-awards-2019\/\"},\"wordCount\":512,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/wemedia.be\/b2b\/#organization\"},\"keywords\":[\"B2B\",\"BTOB AWARDS\",\"Events\"],\"articleSection\":[\"Non classifi\u00e9(e)\"],\"inLanguage\":\"fr-BE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/wemedia.be\/b2b\/fr\/nieuws\/btob-awards-insights-btob-awards-2019\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wemedia.be\/b2b\/fr\/nieuws\/btob-awards-insights-btob-awards-2019\/\",\"url\":\"https:\/\/wemedia.be\/b2b\/fr\/nieuws\/btob-awards-insights-btob-awards-2019\/\",\"name\":\"BTOB Awards Insights & BTOB Awards 2019 - WE MEDIA B2B\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/b2b\/#website\"},\"datePublished\":\"2019-06-27T09:34:33+00:00\",\"dateModified\":\"2019-07-26T11:54:01+00:00\",\"description\":\"Cette ann\u00e9e, les BTOB Awards sont organis\u00e9s pour la 6\u00e8me fois. Participer est facile. Envoyez votre case d\u2019\u00e9dition sur https:\/\/btobawards.com\/fr.\",\"breadcrumb\":{\"@id\":\"https:\/\/wemedia.be\/b2b\/fr\/nieuws\/btob-awards-insights-btob-awards-2019\/#breadcrumb\"},\"inLanguage\":\"fr-BE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wemedia.be\/b2b\/fr\/nieuws\/btob-awards-insights-btob-awards-2019\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wemedia.be\/b2b\/fr\/nieuws\/btob-awards-insights-btob-awards-2019\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/wemedia.be\/b2b\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BTOB Awards Insights & BTOB Awards 2019\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wemedia.be\/b2b\/#website\",\"url\":\"https:\/\/wemedia.be\/b2b\/\",\"name\":\"WE MEDIA B2B\",\"description\":\"Meet, act, inspire\",\"publisher\":{\"@id\":\"https:\/\/wemedia.be\/b2b\/#organization\"},\"alternateName\":\"WM B2B\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wemedia.be\/b2b\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-BE\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/wemedia.be\/b2b\/#organization\",\"name\":\"WE MEDIA B2B\",\"alternateName\":\"WM B2B\",\"url\":\"https:\/\/wemedia.be\/b2b\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-BE\",\"@id\":\"https:\/\/wemedia.be\/b2b\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/wemedia.be\/b2b\/wp-content\/uploads\/sites\/2\/wemedia-b2b.svg\",\"contentUrl\":\"https:\/\/wemedia.be\/b2b\/wp-content\/uploads\/sites\/2\/wemedia-b2b.svg\",\"caption\":\"WE MEDIA B2B\"},\"image\":{\"@id\":\"https:\/\/wemedia.be\/b2b\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/wemediabe\/\",\"https:\/\/www.linkedin.com\/company\/we-media-belgium\/?originalSubdomain=be\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/wemedia.be\/b2b\/#\/schema\/person\/31ec69b11082852b3592efdd64cd804d\",\"name\":\"clement\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BTOB Awards Insights & BTOB Awards 2019 - WE MEDIA B2B","description":"Cette ann\u00e9e, les BTOB Awards sont organis\u00e9s pour la 6\u00e8me fois. Participer est facile. Envoyez votre case d\u2019\u00e9dition sur https:\/\/btobawards.com\/fr.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wemedia.be\/b2b\/fr\/nieuws\/btob-awards-insights-btob-awards-2019\/","og_locale":"fr_FR","og_type":"article","og_title":"BTOB Awards Insights & BTOB Awards 2019 - WE MEDIA B2B","og_description":"Cette ann\u00e9e, les BTOB Awards sont organis\u00e9s pour la 6\u00e8me fois. Participer est facile. Envoyez votre case d\u2019\u00e9dition sur https:\/\/btobawards.com\/fr.","og_url":"https:\/\/wemedia.be\/b2b\/fr\/nieuws\/btob-awards-insights-btob-awards-2019\/","og_site_name":"WE MEDIA B2B","article_publisher":"https:\/\/www.facebook.com\/wemediabe\/","article_published_time":"2019-06-27T09:34:33+00:00","article_modified_time":"2019-07-26T11:54:01+00:00","og_image":[{"width":857,"height":886,"url":"https:\/\/wemedia.be\/b2b\/wp-content\/uploads\/sites\/2\/btob-awards-wit.jpg","type":"image\/jpeg"}],"author":"clement","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"clement","Dur\u00e9e de lecture est.":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wemedia.be\/b2b\/fr\/nieuws\/btob-awards-insights-btob-awards-2019\/#article","isPartOf":{"@id":"https:\/\/wemedia.be\/b2b\/fr\/nieuws\/btob-awards-insights-btob-awards-2019\/"},"author":{"name":"clement","@id":"https:\/\/wemedia.be\/b2b\/#\/schema\/person\/31ec69b11082852b3592efdd64cd804d"},"headline":"BTOB Awards Insights & BTOB Awards 2019","datePublished":"2019-06-27T09:34:33+00:00","dateModified":"2019-07-26T11:54:01+00:00","mainEntityOfPage":{"@id":"https:\/\/wemedia.be\/b2b\/fr\/nieuws\/btob-awards-insights-btob-awards-2019\/"},"wordCount":512,"commentCount":0,"publisher":{"@id":"https:\/\/wemedia.be\/b2b\/#organization"},"keywords":["B2B","BTOB AWARDS","Events"],"articleSection":["Non classifi\u00e9(e)"],"inLanguage":"fr-BE","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/wemedia.be\/b2b\/fr\/nieuws\/btob-awards-insights-btob-awards-2019\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/wemedia.be\/b2b\/fr\/nieuws\/btob-awards-insights-btob-awards-2019\/","url":"https:\/\/wemedia.be\/b2b\/fr\/nieuws\/btob-awards-insights-btob-awards-2019\/","name":"BTOB Awards Insights & BTOB Awards 2019 - WE MEDIA B2B","isPartOf":{"@id":"https:\/\/wemedia.be\/b2b\/#website"},"datePublished":"2019-06-27T09:34:33+00:00","dateModified":"2019-07-26T11:54:01+00:00","description":"Cette ann\u00e9e, les BTOB Awards sont organis\u00e9s pour la 6\u00e8me fois. Participer est facile. Envoyez votre case d\u2019\u00e9dition sur https:\/\/btobawards.com\/fr.","breadcrumb":{"@id":"https:\/\/wemedia.be\/b2b\/fr\/nieuws\/btob-awards-insights-btob-awards-2019\/#breadcrumb"},"inLanguage":"fr-BE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wemedia.be\/b2b\/fr\/nieuws\/btob-awards-insights-btob-awards-2019\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/wemedia.be\/b2b\/fr\/nieuws\/btob-awards-insights-btob-awards-2019\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wemedia.be\/b2b\/fr\/"},{"@type":"ListItem","position":2,"name":"BTOB Awards Insights & BTOB Awards 2019"}]},{"@type":"WebSite","@id":"https:\/\/wemedia.be\/b2b\/#website","url":"https:\/\/wemedia.be\/b2b\/","name":"WE MEDIA B2B","description":"Meet, act, inspire","publisher":{"@id":"https:\/\/wemedia.be\/b2b\/#organization"},"alternateName":"WM B2B","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wemedia.be\/b2b\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-BE"},{"@type":"Organization","@id":"https:\/\/wemedia.be\/b2b\/#organization","name":"WE MEDIA B2B","alternateName":"WM B2B","url":"https:\/\/wemedia.be\/b2b\/","logo":{"@type":"ImageObject","inLanguage":"fr-BE","@id":"https:\/\/wemedia.be\/b2b\/#\/schema\/logo\/image\/","url":"https:\/\/wemedia.be\/b2b\/wp-content\/uploads\/sites\/2\/wemedia-b2b.svg","contentUrl":"https:\/\/wemedia.be\/b2b\/wp-content\/uploads\/sites\/2\/wemedia-b2b.svg","caption":"WE MEDIA B2B"},"image":{"@id":"https:\/\/wemedia.be\/b2b\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wemediabe\/","https:\/\/www.linkedin.com\/company\/we-media-belgium\/?originalSubdomain=be"]},{"@type":"Person","@id":"https:\/\/wemedia.be\/b2b\/#\/schema\/person\/31ec69b11082852b3592efdd64cd804d","name":"clement"}]}},"_links":{"self":[{"href":"https:\/\/wemedia.be\/b2b\/fr\/wp-json\/wp\/v2\/posts\/605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wemedia.be\/b2b\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wemedia.be\/b2b\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wemedia.be\/b2b\/fr\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/wemedia.be\/b2b\/fr\/wp-json\/wp\/v2\/comments?post=605"}],"version-history":[{"count":0,"href":"https:\/\/wemedia.be\/b2b\/fr\/wp-json\/wp\/v2\/posts\/605\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wemedia.be\/b2b\/fr\/wp-json\/wp\/v2\/media\/76"}],"wp:attachment":[{"href":"https:\/\/wemedia.be\/b2b\/fr\/wp-json\/wp\/v2\/media?parent=605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wemedia.be\/b2b\/fr\/wp-json\/wp\/v2\/categories?post=605"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wemedia.be\/b2b\/fr\/wp-json\/wp\/v2\/tags?post=605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}