{"id":315,"date":"2018-12-14T16:56:07","date_gmt":"2018-12-14T15:56:07","guid":{"rendered":"https:\/\/wemedia.be\/b2b\/?p=315"},"modified":"2019-07-02T12:40:02","modified_gmt":"2019-07-02T10:40:02","slug":"excellents-resultats-pour-la-presse-professionnelle","status":"publish","type":"post","link":"https:\/\/wemedia.be\/b2b\/fr\/nieuws\/excellents-resultats-pour-la-presse-professionnelle\/","title":{"rendered":"Excellents r\u00e9sultats pour la presse professionnelle"},"content":{"rendered":"<p><strong>Le m\u00e9dia B2B est la source d\u2019informations la plus utile et la pertinente pour les decision makers dans le cadre de leurs activit\u00e9s professionnelles.\u00a0 <\/strong><\/p>\n<p>Les r\u00e9sultats de l\u2019enqu\u00eate nationale online aupr\u00e8s de quelque 300 decision makers sont clairs\u00a0 :<\/p>\n<ul>\n<li>La presse professionnelle est la source d\u2019informations la plus utilis\u00e9e par les decision makers<\/li>\n<li>La presse professionnelle est consult\u00e9e de mani\u00e8re r\u00e9guli\u00e8re<\/li>\n<li>La publicit\u00e9 dans le m\u00e9dia B2B l\u00e9e au secteur d\u2019activit\u00e9s du r\u00e9pondant est consid\u00e9r\u00e9e comme utile et informative<\/li>\n<li>La presse professionnelle est consid\u00e9r\u00e9e comme plus pertinente et plus relevante par rapport aux m\u00e9dias g\u00e9n\u00e9ralistes<\/li>\n<\/ul>\n<p>Autre fait marquant : l\u2019enqu\u00eate souligne l\u2019appr\u00e9ciation de la compl\u00e9mentarit\u00e9 entre les activit\u00e9s on et offline des \u00e9diteurs de presse professionnelle.<\/p>\n<p>A la demande de WE MEDIA B2B, le d\u00e9partement de la presse professionnelle de l\u2019association WE MEDIA, le bureau d\u2019\u00e9tude AQ Rate a r\u00e9alis\u00e9 au printemps 2018 une enqu\u00eate nationale aupr\u00e8s de 325 decision makers les interrogeant sur leur consommation de presse B2B.<\/p>\n<p>Cliquez ci-dessous pour d\u00e9couvrir les r\u00e9sultats d\u00e9taill\u00e9s.<\/p>\n<p><a href=\"https:\/\/wemedia.be\/b2b\/wp-content\/uploads\/sites\/2\/PresentationFRlayout.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">WE MEDIA B2B : \u00e9tude<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le m\u00e9dia B2B est la source d\u2019informations la plus utile et la pertinente pour les decision makers dans le cadre de leurs activit\u00e9s professionnelles.\u00a0 Les r\u00e9sultats de l\u2019enqu\u00eate nationale online aupr\u00e8s de quelque 300 decision makers sont clairs\u00a0 : La presse professionnelle est la source d\u2019informations la plus utilis\u00e9e par&#8230;<\/p>\n","protected":false},"author":8,"featured_media":311,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[27,39,40],"class_list":["post-315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recherche","tag-b2b-fr","tag-decision-makers","tag-etude"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Excellents r\u00e9sultats pour la presse professionnelle - WE MEDIA B2B<\/title>\n<meta name=\"description\" content=\"WE MEDIA B2B : \u00e9tude. 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